At Propeller
we are architects of extraordinary experiences. With a passion for bespoke gatherings, we curate awe-inspiring, large-scale productions and intimate events, tailored to our clients' unique initiatives and goals.
Why Choose Propeller
A Network of Excellence
Our strong relationships with top-tier vendors and partners grant access to exclusive resources, technologies, and talents, elevating your event to the highest level.
Impeccable Detail
Management
We dot every I and cross every T ensuring each element is flawlessly executed.
Client Care Above All
Your satisfaction is our priority. We listen, collaborate, and adapt with grace, providing a stress-free planning process and best practices.
Purpose-Driven Planning
We plan with purpose, aligning your vision, values, and objectives to foster meaningful connections and transformative experiences.
Crafting Unforgettable Moments
With imaginative flair, we create captivating journeys that leave a profound impact on all attendees.
Our Clients
Our Services
Corporate
User Conferences ᐧ Tradeshows ᐧ Retreats ᐧ All Company Meetings
Client Entertaining ᐧ VIP Experiences ᐧ Swag/Promotional
Strategic Event Consultation
Experiential
Awards ᐧ Sporting Events ᐧ Festivals
Pop-ups ᐧ Runway ᐧ Fashion
Non-profit
Fundraising Programming ᐧ Galas
Auctions ᐧ Community Events
At PropelHer, we believe in empowering women and girls, transforming dreams into reality. As a powerhouse of change, we propel women forward in business and life through meaningful grants and financial assistance.
Our Purposeful Mission
Empowering women and girls is at our core. We support initiatives that uplift them, creating a ripple effect of positive change in society.
Fueling Dreams, One Grant at a Time
With every event organized by Propeller, we give back. A portion of every fee is donated to PropelHer, sparking transformation. On Giving Tuesday, Propeller clients vote for the causes to receive PropelHer grants, ensuring collective empowerment.
Be a Part of the Movement
PropelHer offers special pricing and support for nonprofit organizations propelling women and girls. Together, we build a world where every woman and girl is unstoppable.
PropelHer Impact in Action
From funding women-led startups to championing essential healthcare initiatives, our impact reaches far and wide. We are the catalyst for women breaking barriers and soaring to new heights.
Adrianne Mellen
Founder + Lead Planner
Adrianne Mellen is a notable presence in the event planning world, recognized for her creativity and impactful contributions. Her professional journey began at distinguished publications including Vogue, InStyle, Real Simple, and Teen People, where she refined her skills as a brand-oriented experiential event marketer.
In 2009, Adrianne realized a long-held aspiration by launching her event planning business, Adrianne Elizabeth Events. Adrianne achieved her goal of extensive influence, leaving an indelible imprint across diverse sectors including media, lifestyle, fashion, sports, technology, not-for-profit, and the wider community.
2020 presented Adrianne with a critical juncture to reassess and realign her business's trajectory, culminating in the birth of a transformative 2.0 vision, Propeller, a testament to her commitment to strategic and purpose-driven planning. Propeller launched in 2023.
Central to Propeller is its Social Impact arm, PropelHer, which empowers women in business and life through grants, fostering a ripple of inspiration.
Adrianne's philanthropic influence extends beyond PropelHer. She holds positions on the boards of Closely Crafted and her local public school, and is an active contributor to her South Street Seaport community, a supporter of the arts, and an advocate for women’s advancement.
Andrea Vishnevetsky is a dynamic executive, recognized for her transformative leadership and management of multi-million-dollar businesses. Her professional journey began in fashion and included a nearly twenty-year tenure at Ralph Lauren, where she drove significant revenue growth as the Head of Buying and Planning across a myriad of product apparel divisions and routes to market.
Andrea’s laudable career has been marked by a proven track record of leading large, high performing teams and guiding organizations through transformative changes.
Key hallmarks of her career in retail include launching brands, opening high-profile stores, leading ecommerce and omni-channel initiatives, driving National brand and marketing activations and defining Go-to-market strategies. Across this diverse portfolio of experience, Andrea spearheaded key initiatives that significantly elevated brand positioning while driving financial performance.
In 2023 Andrea reached an inflection point in her career and pivoted towards event planning, joining Adrianne at Propeller. She is inspired by the ability to marry her passion for brand and strategy with Adrianne’s expertise and dynamic vision for events. From bespoke VIP and celebrity entertaining to corporate events and festivals, Andrea’s portfolio continues to expand at Propeller.
Andrea Vishnevetsky
Lead Planner
This stellar lineup of media features reflects our commitment to excellence, purposeful planning, and creating memorable experiences that resonate with attendees.
Ready? Let’s Go!
New York City and Beyond letsgo@propeller-us.com